Search Engine Optimization (SEO) is a effective way of website designing to make them search engine friendly, so that the search engines can interpret with the content and index it, in the database, for the users. The better the SEO strategies used, the more the chances of indexation and good ranks on the first. Search engines do not recognize images and other graphics.
Page Structure & Navigation
Your page structure can affect your page optimization a lot. It involves your language, ease of use and navigation within your website. A well laid website navigation system and website structure serves two main purposes – improves user operability & enables search engine spiders to properly crawl through site and index all its pages. Use heading tags for headings and subheadings and as a rule put navigation first. Be specific in coding. Use appropriate codes for programming. The directory structure should not go more than four levels deep.
SEO-friendly URL Structure?
First of all, From an SEO point of view, a site’s URL structure should be Straightforward.URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc. URL names should have keywords in them, not gibbering numbers and punctuation marks. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.
Use Keywords on Different Location
Keywords are very important for creating search engine friendly websites, but that’s not meant that you stuff your website content with keywords everywhere. Remember, search engines hate keyword stuffing.
& Good Quality Fresh Content
Content plays a vital role in optimizing a website. A well written content represents the authenticity of the website. Content evaluation and organization should be well defined while plotting a website. Building necessary content then organizing it according to the visitors need is a major step in website planning. Content has to be crisp, brief and straight to the point. you have to be very sure that your content is unique and up to date. Search engine spiders are that much smarter today that they can easily detect the copied content very easily, so don’t even think to copy content from some other website. If you are providing some facts in your content, make sure that they are from relevant source on internet.
Create an XML Sitemap
An XML Sitemap is a list of your site’s URLs that you submit to the search engines. This serves two purposes:
- This helps search engines find your site’s pages more easily;
- Search engines can use the Sitemap as a reference when choosing canonical URLs on your site.