Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. Every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the Android, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. 
Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. More precisely, the concept allows for an advanced 4 column layout 1292 pixels wide, on a 1025 pixel width screen, that auto-simplifies into 2 columns. Also, it suitably fixes on the smartphone and computer tablet screen. Images in responsive web designs are called context-aware. This particular technique serves the purpose of responsive designing in true sense as the images serve at different resolutions, ranging from larger screens to smaller ones. The scaled images appear to change fluidly with the help of updated developer tools and coding languages, allowing designs to look sharp in every context.


Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance. The design works in a way that does not only respond to pre-set sizes and proportions, rather it calculates what the proportions and adequate size should be, not just re-sizing the page display itself but the content as well. 

Responsive Web Design – What are the advantages?

Super Flexible
Responsive web design sites are fluid, this means the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.

Excellent User Experience

It is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. 
Search Engine Optimisation (SEO)

Having a responsive site can actually increase your search rankings, recent changes to the Google ranking factors algorithm put more weighting on responsive sites.

Future Proofing

The web is a constantly evolving entity. By using responsive web design we cater for devices of any size, so rather than trying to predict what devices will come next and what size their screens are – we don’t need to; a well designed responsive site should display and function well on any device that comes next.

Cost Effective

The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.

Recommended By Google

When Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.


Any business dealing with Internet media or having work conducted via the web must have responsive web design, otherwise, they will seem outdated and customers will avoid such companies.
New Blogger, companies and businesses should also think ahead, because computers are not the only devices which are capable of Internet based work or web browsing. Planning ahead and employing responsive web design will ensure that your Blogging or business will do well.


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