SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. Being a professional blogger, it’s important to learn how to drive traffic to your own websites. And one of the best ways to drive traffic is through SEO or search engine optimization. Because of the SEO changes in the past few years, it’s now more important than ever to be better at what you do. And SEMrush has helped me with that by allowing me to analyze what’s working for my competitors. SEMrush not only helps you perform day-to-day task, but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy and significantly improve your performance. With SEMrush we are able to identify opportunities and react to them in less time by having a trusted source of data that is extremely easy for the whole team to access. 
In this guide I want to give you the complete guide to SEMRush to get the data you need. That means that every single tool you could possibly need to get the data, and the advantage, necessary to make a difference to your rankings. If you’re a marketer, agency, business owner or someone serious about building profitable online marketing campaigns, grab a 14-day free PRO trial and follow along with the review.

I tried using many tools in the process (including Moz, SEMRUSH & a few more). While all of them worked well, I liked SEMRUSH the best because it’s rich with great features and allows bloggers like me to get all of my SEO work done in one place.

Features of SEMrush?

  • Technical Seo Audit
  • Easy keyword research
  • Checking website traffic
  • Position Tracking
  • Backlink Audit & analysis
  • Site audit feature to find and fix your site issues
  • PLA (Product Listing Ads) reveals your competitor’s ads information
  • Advertising analysis tools (to find the best performing ads)
  • Domain comparison
  • Keyword position tracking
SEMRUSH works greatt with the PRO account , but for a beginner who is new to search engine marketing (SEM) research, you can always start with the free trial. Once you are satisfy to its features, you can upgrade to the PRO account to get a complete, detailed analysis of any website .

Why should you start using the SEMRUSH tool right away?

When you go to SEMrush and enter your domain name you will see a general traffic overview screen, which will show you how you are doing in terms of the search traffic you are getting – for both paid channels and organic. You can immediately see if your traffic is trending up or down, if your rankings are improving or getting worse for your main keywords, how you are ranking within SEMrush, and more. If you check your analytics, you will realize that only a couple of your blog posts are contributing all of the traffic to your blog. But when using the SEMRUSH SEO tool, you can find keywords which are driving traffic to your competitor’s website and you can write quality content based on those keywords. This will help you get a better position for certain target keywords in your niche. Once you enter any keyword (after choosing the corresponding database), SEMrush gives you a list of all the phrase match keywords along with the related keywords. It will also show you the volume for the keyword so you can choose the keywords carefully.

Finding profitable keywords

Many people try to find keywords using a Semrush keyword finder: a useful tool for determining the keywords, or specific words and phrases, that search engine users type to find the products or services your business offers. Finding those keywords is critical to your success in the world of search marketing if you don’t know how people (that is, potential customers) are searching for your website, how can you help them find it? You need to find a better way to do keyword research. You need an easy way to uncover the keywords. Here’s where SEMrush comes into play. It helps you find the most profitable keywords no matter what industry you are in.  SEMRUSH will allow you to find all of the keywords for which any existing web page on the internet is ranking. 

Backlink competitor analysis

Competitor analysis is fundamental to creating a link-building campaign. Collecting backlink data is important because it allows you to figure out exactly why you or your competitors are ranking for any given search term. You can use this data to build a golden database of backlinks that you can re-use time and time again to drive traffic to your websites. Search engines give high priority to the pages with more quality links. The reason most new blogs don’t get any search traffic is because they barely have links pointing to their sites. SEMrush Backlink analysis helps you analyze the quality of the links, where they are coming from etc. When you enter any keyword or a domain name, it will show all the backlinks it has including the dofollow links.

Site Audit

The SEMrush Site Audit tool checks websites for over 40 unique issues related to website health and structure. You can set up your site audit as a “campaign” & let it run at specified intervals (every week, every month, etc.). Once you enter domain, dashboard shows you all the information about this website. You will see Organic search information, paid search information, backlinks, advertising, keywords position in a nice graph (organic and paid), top organic and top paid keywords.
  • Check your site’s health with our SEO analysis tool
  • Prioritize SEO issues and decide what to fix first
  • Track SEO optimization progress
  • Find and fix hreflang mistakes
  • Ensure the security of your website with HTTPS checks

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