If you own a website, Then it is important that the content of that website is search engine optimized (SEO). SEO is nothing more than a given page’s optimization. SEO friendly content is important, because it affects your website’s placement on search engines. Writing a blog post, like all other writing, is a skill. To keep your reader interested, you should think about the structure of your copy and write appealing texts. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If your website shows up on the main page, you will get more clicks, shared, likes, and engagement. If nobody ever finds your page, then even the best-written articles are pointless. So, in order to improve your ranking in Google, you should definitely try to maximize your writing-skills! Also Read:- How to make Responsive Web Design
1. Use Headlines and Sub-headers
Headlines and subheadings are important parts of blog content because they highlight main elements of the topic, add to the scannability of the article, and inform and lead the reader. Using headlines and sub-headers does several things for SEO optimization. It makes your writing skimmable and therefore easier to read. Don’t ever force keywords into headlines and subheadings when it doesn’t make sense or sound natural. Headings help Google to grasp the main topics of a long post and therefore can help in your ranking.
- Use the keyword in the body of the content.
- Capitalize the first and last words
- Capitalize verbs and nouns
- Do not capitalize articles, conjunctions, and prepositions
2. Write High-Quality Content
This one should be pretty self-evident, but it isn’t always applied. The best way to get people to read and engage with your content is to write content that is useful and entertaining. Search engines reward sites that have high-quality, relevant content. Quality is more important than almost every other factor on the list. Once you have a strong idea in mind for how you’d like to write and format your content, consider using some of the following tools to simplify and improve the writing process.
- Think before you write:- What do you want to tell your readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.
- Use paragraphs :- Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs.
- Use signal words:- Signal words help people to scan through your text and help people to grasp the main idea. Signal words are therefore very important to structure your text.
3. Optimize the Length of Your Article
Blog posts vary in length from a few short paragraphs to 20,000 words. If your goal is search engine traffic, longer is better. Google gives priority to longer articles,Google sees longer pages as more likely to contain the answer to the searcher’s question. but if it’s too long, you’ll lose readers. Make sure your articles have a minimum of 300 words. While there is no set maximum, in order to maintain reader interest, try to cap them around 700 or 800 words. Keywords should make up 1-2% of the text. So, in a 500-word article, you should include 5-10 keywords.
4. Choose Your Keywords Wisely
This is one of the most critical stages for any blogger to write SEO-friendly content! This means that while you should give the necessary attention to the title and description of your page, you should also consider adding your keywords naturally in the body of the page as well. Before you ever sit down to write your article, decide which keywords you want to incorporate. You can choose the keywords based on the results of planned keyword searches. When you start writing, use the keywords in the title, headers, tags, and main text. The easiest way for you to know which are the keywords your competitors are ranking for is to use SEMRush.
Here Some Great Keyward Research Tools:-
- Moz Keyword Explorer
- Long Tail Pro
- Ahrefs Keywords Explorer
5. Optimize Your Images
Images are good for the user as they make the content less tiring and easier to read. Images are essential to making your content interesting and shareable. You can optimize the photos by adding keywords to the image files. Make sure to also optimize the size of the photo because you don’t want your images to slow down your website . Pictures that are too large will slow load time and hurt the SEO. Make the image as small as possible without compromising the visibility or quality.
6. Make The Shareable Content
There are certain measurable properties of content that increase its propensity to be shared. So, you’ve successfully managed to write an SEO-friendly, content rich, interesting article that people want to read. The next step is to make it shareable. Websites like Share This and Add This make it easy to add social media buttons to your website so people can share the content easily.
7. Meta Description
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. It’s important to make sure your MD is well-written and appealing.
8. Link to previous content.
If you already wrote some content about the Current topic, Then don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Next to that, your link structure is important for your ranking in Google as well. And of course, your reader might be interested in these related posts too.The better the links, the higher your page will rank in search results.
9. Mobile Friendly Design
It’s important to design your blog for readers who visit your blog on a mobile device. Because mobile devices have small screens, your blog’s design may not appear the same as on larger devices such as PCs and laptops. As per the studies, approximate 20% of the entire internet traffic comes through smart devices.
10. Focus on Readers not Only About SEO
You decide you’re going to concentrate on SEO for your primary traffic strategy, optimizing everything so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. But you should always keep in mind that, don’t focus more on SEO rather better experience of your readers. Your readers will definitely come back to your articles if they find them useful and interesting.